R E T A I L
The Girlfriend Collective Flagship Store in Soho, Manhattan, is a space that aims to physically represent what the brand advocates for: inclusivity, transparency, empowerment, and a sense of community. The multi-level retail space also offers areas for different experiences such as workshops, fitness classes, and pop-up retail opportunities for small, like-minded businesses. The design concept is a nod to the journey of the brand, which started in the lush Pacific Northwest and made its way to the electric, urban New York City setting. The concept was applied not only to the material palette, but also in abstract forms, softer edges, and the overall space program.
Given the labels roots in Seattle this design is inspired by the journey between Seattle and New York City. The use of colours, textures and materials helps create this journey in store for customers.
Concept moodboard
Floor plans
RCPs
Store front
Display
Lift lobby
Trial room exterior
Trial room interior
Seating and till area with digital display
Seating and till area
Staircase
Floor to ceiling display
Mezzanine floor
Community table
Café
Mezzanine floor
Basement
Yoga studio
Flexible seating
Yoga and event space
Sectional elevation
Sectional elevation
R E S I D E N T I A L
H O S P I T A L I T Y
F U R N I T U R E D E S I G N
